AD Sports TV Idents
In a collaboration with Obeida Sidani, Executive Creative Director at Les Folies Design Haus, Director and Creative Director Anders Schroder at Frame created these jaw-dropping idents for the Abu Dhabi sports channel AD Sports TV relaunch.
Being fascinated by the HDR look typically associated with commercial sports photography, Anders suggested to re-create this look BUT in live-action. He wanted to achieve a look that was almost synthetic and video game-like with extreme angles and razor-sharp infinite focus but all achieved in-camera. A look that would be synonymous with high performance rather than the performers themselves.
The technique is based on the idea of shooting with multiple exposures and then combine them in post. Furthermore, Anders wanted to shoot high-speed with zero motion blur and considering this was a night shoot which added tremendously to the difficulty.
The team at Frame creative directed, conceptualized and animated the transforming floors under the athlete and the particle systems around him.
The production company was Dubai based VIP Films.
As a 3D intern at Frame, Copenhagen, I worked on assets creation and animation and assisting lead artists in the post production process.
Credits
Creative direction / Design / Animation
Frame DK
Director
Anders Schroder
Executive Creative Director
Obeida Sidani
Creative Director
Anders Schroder
DP
Zubin Mistry
Executive Producer
Paula Tamba
Co-executive Producer
Rafic Tamba
Agency Producer
Hicham Soubra
Production Manager
Elie Ballan
Producer
Martha Nassar
Executive Producer Frame
Thomas Bay
Post Producer Frame
Louise Bejerholm
Production Company
VIP Films
Editor
Jimmy Falinski
Music
BKP Productions
Sound Design
Zelig Sound
3D Animation
Filipe Birck, Tom Crate, Jacob Linnemann, Franz Ferdinand Kubin, Sacha Wechselmann
VFX Supervisor
Mikael Balle
Shoot Supervisor
Thomas Stender
3D Artists
Dominic Plaza, Nils Carlén, Morten Bartholdy, Maria Kreutzmann
Compositing
Lars H. Sørensen
Compositing
Kasper Jansen
Compositing
Emma Lidé
Compositing, Grading, Look development
Mikael Balle
VFX Editor
Julie Balle
Post Producer
Louise Ryge
Technodolly
Allan Luckow
Qtake Operator
Morten Berg
Phantom Technician
Joseph Nabhan
DIT
Philipp Chudalla
DIT
Saul Barran
1st AD
Patrik Farra
Assistant Producer
Jana Barnard
Production Coordinator
Aleksandra Stepnik
Maya Abdou
Casting Director
Asal Tukhsanova
Location Manager
Shane Virgin
Nasr Noman
Sherie Mangaser
Unit Manager
Mohammed Ali
Wardrobe Artist
Albina Gadzhimuradova
Make-up Artist
Lorna Butler
Art Director
Martin Sullivan
Gamma Equipment
Wael Haleam
Key Grip
Ibrahim Touma
Gaffer
Jean Berro
PA
Eliane Tabbal
Secretary
Jolly Salvador
Runner
Farouk